The work below represents a sampling of what I was a part of driving and developing for Petly Plans. My role as the product manager was to provide input on the target market, the brand, the product features, implementation process and long-term opportunities for customer engagement. I interacted with marketing, sales, and learning & development teams in the form providing direction on the following:

• Brand Strategy

• Marketing Strategy & Programs

• Acquisition Strategy & Programs

• Pricing and Offer Strategy & Programs

• Implementation Processes & Materials

• Training Processes & Materials

• Engagement Strategy & Programs